About

Director.Then data.Now both.

Silhouette of a man in a hat against an orange sun
Theo von Asmuth — Berlin

Commercial director from Berlin. Films for brands like AXA, Opel, Deichmann and Deutsche Bahn, and systems built with AI, data and automation.

01

Director

Theo von Asmuth started his career as a commercial director, a role he is still passionate about today. Then life took an unexpected turn: he discovered a new love. Data.

02

Data

It began with building YouTube channels. Build a community and success follows, or so it seemed. The reality was far more complex: YouTube demanded more than hard work, luck and psychology. It demanded a deep understanding of data. Managing many channels, some with a few subscribers and others on the brink of success, he stood at a crossroads and chose to dive deep into data.

03

Both

The shift let him blend creative instinct with data-driven insight. With AI and automation in his workflow he can focus on what matters: solving problems and driving innovation. Crafting stories, building communities, reading audience behaviour. Creativity married to data.

Film clients

Selected